Kerala, India – Pixnac, a provider of digital signage solutions, has introduced India’s first geolocated Digital Out-Of-Home (DOOH) advertising system in partnership with Visual Ads, a media agency in Kerala. This initiative brings geolocation-based advertising technology to private buses and selected bus stations across Kerala, marking a significant development in targeted public transport advertising in the country.
Location-Based Advertising for Greater Relevance
The new DOOH system uses GPS technology to deliver location-specific advertisements on digital screens inside selected buses and in bus stations. The solution enables buses to display location-based ads that automatically update as they travel through different regions, ensuring advertisers can deliver content relevant to the surrounding audience..
In addition to advertising, the system offers detailed campaign analytics, allowing advertisers to monitor impressions, audience engagement, and performance by region. This data supports more informed decisions when planning and adjusting campaigns.
Enhanced Commuter Information
Alongside advertising, the screens also provide passengers with:
Live Route Details: Real-time information about the current journey.
Upcoming Stops: Notifications about the next destinations.
Local News Feeds: Updates from regional news sources.
Travel Alerts: Information and reminders relevant to passengers.
This approach integrates advertising with practical travel information, adding value to the commuter experience.
Pilot Phase and Future Plans
The system is currently in its pilot phase, deployed across selected buses and bus stations in Kerala. Based on performance and feedback, the technology is expected to expand to more buses across the state.
Nawas Abdulla, Chief Marketing Officer at Pixnac, said: “With their previous solutions, operators were limited in delivering targeted ads based on location, providing accurate stop details, dynamically controlling ad content, and offering customized updates. Pixnac’s technology simplifies ad scheduling based on specific regions, ensuring that any buses passing through a location will automatically display ads relevant to that area. Additionally, the inclusion of custom news feeds from regional news providers keeps passengers informed with localized updates, enhancing their travel experience.
For advertisers, Pixnac offers detailed analytics and reporting, providing insights into ad impressions, audience engagement, and regional performance. These comprehensive reports empower advertisers to measure the effectiveness of their campaigns and refine their strategies, ensuring maximum return on investment. This breakthrough not only enhances ad effectiveness and engagement but also significantly improves overall operational efficiency.”
The geolocated advertising inventory is being marketed through business partners such as Visual Ads, enabling businesses to run campaigns tailored to specific geographic locations. This real-time targeting helps brands reach the right audience at the right place.
Kerala as an Early Adopter
The adoption of geolocated DOOH in Kerala’s private bus network highlights the growing role of technology in public transport communication. It reflects a trend towards more precise, data-driven advertising methods that serve both business needs and passenger information requirements.
